Over the years, the ways we promote ourselves and our businesses have changed. One of the best ways to increase visibility for yourself and your business online is a blog.

Fact is, anyone and their dog can start one. In fact, many web design companies, business consultants and ad agencies will encourage you to do so… BUT very few will provide you with an effective strategy to best leverage your time. What good is a tool if you don’t know how to best use it? It’s like using a fork to hang a picture.

Here are 5 best practices when blogging for business, based on our years of experience and working with businesses of various sizes: