Recently featured in Metro Calgary and other news outlets, a story about Nissan’s innovative use of non-traditional media is a perfect example of how to directly reach your target market and shake things up.
Nissan staged a competition through a custom built website ( hypercube.ca ) where contestants competed to win one of 50 Cubes.  The [...]

Video is quickly becoming a currency of online content. It provides both a visual and audio experience for the visitor, making it a very efficient and effective medium.
Having a short video that  explains your company or services can be a great way to introduce your business to potential customers. Video also allows businesses to shine [...]

The reality of effective marketing is evolving with every new development in technology, particularly in the online environment. Did you know that the 6th most visited website in the world in 2008, did not exist three years before? We are talking about YouTube, which might be fighting for position with Twitter and Facebook this year.
In [...]

By this point in time, if you haven’t heard about Twitter… you must be living a very sheltered life.
Obama used it as part of his election campaign, Oprah is on there and Ashton Kutcher has 1.3 million followers as of today. This microblogging platform is gaining popularity ridiculously fast and some experts estimate that by [...]

In a previous post, we discussed how it’s important to think of Facebook as a community builder.
When you are ready to test the waters with facebook advertising, you can easily do so by clicking on the ‘Advertising‘ link and choosing the ‘create an ad‘ button.
After you create a catchy headline and image with some body [...]