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	<title>Ernest Media &#187; Social Media Strategy</title>
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	<link>http://www.ernestmedia.com</link>
	<description>Digital and Online Marketing</description>
	<lastBuildDate>Sat, 13 Feb 2010 01:53:24 +0000</lastBuildDate>
	
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		<title>Future of Social Media and Fall of Mass Marketing</title>
		<link>http://www.ernestmedia.com/2010/02/future-social-media-marketing-trends/</link>
		<comments>http://www.ernestmedia.com/2010/02/future-social-media-marketing-trends/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 01:53:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing Trends]]></category>
		<category><![CDATA[Press Center]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[digital trends]]></category>
		<category><![CDATA[marketing trends]]></category>
		<category><![CDATA[social marketing strategy]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.ernestmedia.com/?p=721</guid>
		<description><![CDATA[
I recently had a discussion about social media and how it was changing. Apparently there was a report on CBC Radio citing that usage of social media is on a decline. Granted, this is second hand news, but it did get me thinking about the future of social media.
Right now there is a number of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Digital Trends 2010: Evolution of buying process</title>
		<link>http://www.ernestmedia.com/2010/01/digital-trends-2010-buying-process/</link>
		<comments>http://www.ernestmedia.com/2010/01/digital-trends-2010-buying-process/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 05:34:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing Trends]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[buying process]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[decision making]]></category>

		<guid isPermaLink="false">http://www.ernestmedia.com/?p=577</guid>
		<description><![CDATA[
OUR BUYING PROCESS is changing. The way we make purchasing decisions is changing. And technology is making that happen.
A few years ago, when considering buying a car, most people would check out several dealerships and quite possibly the &#8220;Consumer Guide&#8221; before making a decision. Dial the calendar a few years ahead and think&#8230; When is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Connect Twitter to LinkedIn</title>
		<link>http://www.ernestmedia.com/2009/12/connect-twitter-to-linkedin/</link>
		<comments>http://www.ernestmedia.com/2009/12/connect-twitter-to-linkedin/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 05:27:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive Advertising Ideas]]></category>
		<category><![CDATA[Online Marketing Trends]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[status updates]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.ernestmedia.com/?p=340</guid>
		<description><![CDATA[LinkedIn has recently added a new feature that allows its users to perform status updates from Twitter. It&#8217;s a great way to further optimize status updates and keeping your connections up to date.
To access it, log into your LinkedIn account, click on &#8216;edit my profile&#8217; and close to the bottom of the screen you will [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>30 second brilliance &#8211; We are ODST</title>
		<link>http://www.ernestmedia.com/2009/10/30-second-brilliance-we-are-odst/</link>
		<comments>http://www.ernestmedia.com/2009/10/30-second-brilliance-we-are-odst/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 16:25:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive Advertising Ideas]]></category>
		<category><![CDATA[Online Marketing Trends]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[commercial production]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[television spot]]></category>

		<guid isPermaLink="false">http://www.ernestmedia.com/?p=252</guid>
		<description><![CDATA[Produced by T.A.G. San Francisco, a new trailer for an XBOX game is truly an example of brilliant planning and execution in today&#8217;s original idea-deprived media landscape. This 30 second spot focuses on a protagonist of the video game and introduces the viewer to the world of Halo 3: ODST. Since the ad was so [...]]]></description>
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		<title>5 secrets of blogging for business</title>
		<link>http://www.ernestmedia.com/2009/09/5-secrets-of-blogging-for-business/</link>
		<comments>http://www.ernestmedia.com/2009/09/5-secrets-of-blogging-for-business/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 17:17:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive Advertising Ideas]]></category>
		<category><![CDATA[Online Marketing Trends]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[blogging for business]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[how to blog]]></category>

		<guid isPermaLink="false">http://www.ernestmedia.com/?p=239</guid>
		<description><![CDATA[Over the years, the ways we promote ourselves and our businesses have changed. One of the best ways to increase visibility for yourself and your business online is a blog.

Fact is, anyone and their dog can start one. In fact, many web design companies, business consultants and ad agencies will encourage you to do so... BUT very few will provide you with an effective strategy to best leverage your time. What good is a tool if you don't know how to best use it? It's like using a fork to hang a picture.

Here are 5 best practices when blogging for business, based on our years of experience and working with businesses of various sizes:]]></description>
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		<item>
		<title>Social Media Marketing &#8211; Nissan Cube case study</title>
		<link>http://www.ernestmedia.com/2009/06/social-media-marketing-nissan-cube-case-study/</link>
		<comments>http://www.ernestmedia.com/2009/06/social-media-marketing-nissan-cube-case-study/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 05:26:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital Marketing Case Studies]]></category>
		<category><![CDATA[Interactive Advertising Ideas]]></category>
		<category><![CDATA[Online Marketing Trends]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[automotive marketing]]></category>
		<category><![CDATA[evangelist]]></category>
		<category><![CDATA[nissan cube]]></category>
		<category><![CDATA[nissan cube social media]]></category>

		<guid isPermaLink="false">http://www.ernestmedia.com/blog/?p=122</guid>
		<description><![CDATA[Recently featured in Metro Calgary and other news outlets, a story about Nissan&#8217;s innovative use of non-traditional media is a perfect example of how to directly reach your target market and shake things up.
Nissan staged a competition through a custom built website ( hypercube.ca ) where contestants competed to win one of 50 Cubes.  The [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online video and Calgary online video production</title>
		<link>http://www.ernestmedia.com/2009/05/online-video-and-calgary-online-video-production/</link>
		<comments>http://www.ernestmedia.com/2009/05/online-video-and-calgary-online-video-production/#comments</comments>
		<pubDate>Thu, 21 May 2009 21:11:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[EM News]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[calgary online video]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online video]]></category>

		<guid isPermaLink="false">http://www.ernestmedia.com/blog/?p=112</guid>
		<description><![CDATA[Video is quickly becoming a currency of online content. It provides both a visual and audio experience for the visitor, making it a very efficient and effective medium.
Having a short video that  explains your company or services can be a great way to introduce your business to potential customers. Video also allows businesses to shine [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Online marketing &#8211; 5 layers of engagement</title>
		<link>http://www.ernestmedia.com/2009/04/online-marketing-5-layers-of-engagement/</link>
		<comments>http://www.ernestmedia.com/2009/04/online-marketing-5-layers-of-engagement/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 22:12:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital Marketing Case Studies]]></category>
		<category><![CDATA[EM News]]></category>
		<category><![CDATA[Interactive Advertising Ideas]]></category>
		<category><![CDATA[Online Marketing Trends]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[digital marketing engagement]]></category>
		<category><![CDATA[engagement marketing]]></category>
		<category><![CDATA[marketing engagement]]></category>
		<category><![CDATA[online marketing strategy]]></category>

		<guid isPermaLink="false">http://www.ernestmedia.com/blog/?p=101</guid>
		<description><![CDATA[The reality of effective marketing is evolving with every new development in technology, particularly in the online environment. Did you know that the 6th most visited website in the world in 2008, did not exist three years before? We are talking about YouTube, which might be fighting for position with Twitter and Facebook this year.
In [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To twitter or not to twitter</title>
		<link>http://www.ernestmedia.com/2009/04/to-twitter-or-not-to-twitter/</link>
		<comments>http://www.ernestmedia.com/2009/04/to-twitter-or-not-to-twitter/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 16:06:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive Advertising Ideas]]></category>
		<category><![CDATA[Online Marketing Trends]]></category>
		<category><![CDATA[Social Media Strategy]]></category>

		<guid isPermaLink="false">http://www.ernestmedia.com/blog/?p=82</guid>
		<description><![CDATA[By this point in time, if you haven&#8217;t heard about Twitter&#8230; you must be living a very sheltered life.
Obama used it as part of his election campaign, Oprah is on there and Ashton Kutcher has 1.3 million followers as of today. This microblogging platform is gaining popularity ridiculously fast and some experts estimate that by [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Using Facebook for business &#8211; part 2</title>
		<link>http://www.ernestmedia.com/2009/03/using-facebook-for-business-part-2/</link>
		<comments>http://www.ernestmedia.com/2009/03/using-facebook-for-business-part-2/#comments</comments>
		<pubDate>Sat, 21 Mar 2009 15:10:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive Advertising Ideas]]></category>
		<category><![CDATA[Online Marketing Trends]]></category>
		<category><![CDATA[Social Media Strategy]]></category>

		<guid isPermaLink="false">http://www.ernestmedia.com/blog/?p=74</guid>
		<description><![CDATA[In a previous post, we discussed how it&#8217;s important to think of Facebook as a community builder.
When you are ready to test the waters with facebook advertising, you can easily do so by clicking on the &#8216;Advertising&#8216; link and choosing the &#8216;create an ad&#8216; button.
After you create a catchy headline and image with some body [...]]]></description>
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