I recently had a discussion about social media and how it was changing. Apparently there was a report on CBC Radio citing that usage of social media is on a decline. Granted, this is second hand news, but it did get me thinking about the future of social media.
Right now there is a number of [...]
Archive for the ‘Social Media Strategy’ category
Future of Social Media and Fall of Mass Marketing
Digital Trends 2010: Evolution of buying process
OUR BUYING PROCESS is changing. The way we make purchasing decisions is changing. And technology is making that happen.
A few years ago, when considering buying a car, most people would check out several dealerships and quite possibly the “Consumer Guide” before making a decision. Dial the calendar a few years ahead and think… When is [...]
Connect Twitter to LinkedIn
LinkedIn has recently added a new feature that allows its users to perform status updates from Twitter. It’s a great way to further optimize status updates and keeping your connections up to date.
To access it, log into your LinkedIn account, click on ‘edit my profile’ and close to the bottom of the screen you will [...]
30 second brilliance – We are ODST
Produced by T.A.G. San Francisco, a new trailer for an XBOX game is truly an example of brilliant planning and execution in today’s original idea-deprived media landscape. This 30 second spot focuses on a protagonist of the video game and introduces the viewer to the world of Halo 3: ODST. Since the ad was so [...]
5 secrets of blogging for business
Over the years, the ways we promote ourselves and our businesses have changed. One of the best ways to increase visibility for yourself and your business online is a blog.
Fact is, anyone and their dog can start one. In fact, many web design companies, business consultants and ad agencies will encourage you to do so… BUT very few will provide you with an effective strategy to best leverage your time. What good is a tool if you don’t know how to best use it? It’s like using a fork to hang a picture.
Here are 5 best practices when blogging for business, based on our years of experience and working with businesses of various sizes:
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