The reality of effective marketing is evolving with every new development in technology, particularly in the online environment. Did you know that the 6th most visited website in the world in 2008, did not exist three years before? We are talking about YouTube, which might be fighting for position with Twitter and Facebook this year.
In [...]

We just completed some design updates for the mccshoponline.com online store. Main ideas were to modify  and clean up the color scheme and switch up the rock star look. We built and implemented the new layout based on current color trends while focusing on the main target market.
The updated look is supported by a strategic [...]

After a long hiatus from the service, I decided it was time to immerse back into the micro-blogging world of Twitter.
Follow Ernest at: http://twitter.com/ebarbaric
- Ernest.

To be effective, a marketing plan doesn’t need to be as thick as your high school Sociology textbook. It is possible and quite effective to write a seven sentence marketing plan, as advocated by the master of guerrilla marketing, Jay Levinson. This kind of approach works especially well in new media, which is our area [...]

Ernest Media will be presenting at Marketing Industry Night on March 19, 2009.
This event will be held at  the University of Calgary as part of an initiative of the Alliances in Marketing club. Contact Michelle Landry at: aim@ucalgary.ca for more information.
I look forward to sharing ideas, insights and stories with students and those attendending.
- Ernest.