Over the years, the ways we promote ourselves and our businesses have changed. One of the best ways to increase visibility for yourself and your business online is a blog.

Fact is, anyone and their dog can start one. In fact, many web design companies, business consultants and ad agencies will encourage you to do so… BUT very few will provide you with an effective strategy to best leverage your time. What good is a tool if you don’t know how to best use it? It’s like using a fork to hang a picture.

Here are 5 best practices when blogging for business, based on our years of experience and working with businesses of various sizes:

As of right now, there are about 80 million registered .com domains. ALL English words will 6 letters or less are GONE!
If you are planning on starting a business or reserving your first domain name, be ready to do some creative thinking… and act FAST. Domain names have become an integral part of building a [...]

Recently featured in Metro Calgary and other news outlets, a story about Nissan’s innovative use of non-traditional media is a perfect example of how to directly reach your target market and shake things up.
Nissan staged a competition through a custom built website ( hypercube.ca ) where contestants competed to win one of 50 Cubes.  The [...]

The reality of effective marketing is evolving with every new development in technology, particularly in the online environment. Did you know that the 6th most visited website in the world in 2008, did not exist three years before? We are talking about YouTube, which might be fighting for position with Twitter and Facebook this year.
In [...]

By this point in time, if you haven’t heard about Twitter… you must be living a very sheltered life.
Obama used it as part of his election campaign, Oprah is on there and Ashton Kutcher has 1.3 million followers as of today. This microblogging platform is gaining popularity ridiculously fast and some experts estimate that by [...]