Recently featured in Metro Calgary and other news outlets, a story about Nissan’s innovative use of non-traditional media is a perfect example of how to directly reach your target market and shake things up.
Nissan staged a competition through a custom built website ( hypercube.ca ) where contestants competed to win one of 50 Cubes.  The [...]

The reality of effective marketing is evolving with every new development in technology, particularly in the online environment. Did you know that the 6th most visited website in the world in 2008, did not exist three years before? We are talking about YouTube, which might be fighting for position with Twitter and Facebook this year.
In [...]

To be effective, a marketing plan doesn’t need to be as thick as your high school Sociology textbook. It is possible and quite effective to write a seven sentence marketing plan, as advocated by the master of guerrilla marketing, Jay Levinson. This kind of approach works especially well in new media, which is our area [...]

Having read ‘Permission Marketing’ a while ago, this video may help you develop a new perspective on marketing.

Enjoy.
- Ernest.

Before you embark on that exciting new advertising or marketing campaign… it’s a good time to ask yourself if your business is really ready for it?
Often, business owners get very excited at the thought of adding a batch of new customers or a few hundred new visitors to their website. However, there is still a [...]