Produced by T.A.G. San Francisco, a new trailer for an XBOX game is truly an example of brilliant planning and execution in today’s original idea-deprived media landscape. This 30 second spot focuses on a protagonist of the video game and introduces the viewer to the world of Halo 3: ODST. Since the ad was so well executed, if you look for versions of it or the full trailer on youtube, you’ll find that each has well over 30,000 views and counting.

Here is the original spot: