To be effective, a marketing plan doesn’t need to be as thick as your high school Sociology textbook. It is possible and quite effective to write a seven sentence marketing plan, as advocated by the master of guerrilla marketing, Jay Levinson. This kind of approach works especially well in new media, which is our area of expertise. As part of our consulting program, we help our clients develop an effective strategy to meet their business goals.  Below you will find the structure of  a 7 sentence marketing plan and a downloadable example.

Sentence 1: What is the purpose of your marketing?

Sentence 2: Who is your target market?

Sentence 3: What is your niche?

Sentence 4: What are the benefits and competitive advantage?

Sentence 5: What is your identity?

Sentence 6: What strategies and tactics will you use to carry out your marketing?

Sentence 7: How much money will you spend  on your marketing? What is your budget?

To download an actual example of such a plan click here: Sample 7 sentence marketing plan

Happy planning.

- Ernest.