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Recent report by Epsilon, released in January 2009 shows that e-mail marketing is still holding steady as an effective and low cost marketing tactic. This report states that deliverability rates are almost the same in 2008 as they were in 2006.
Kevin Mabley, senior vice president of Epsilon stated that “Despite concerns about the declining effectiveness [...]

To be effective, a marketing plan doesn’t need to be as thick as your high school Sociology textbook. It is possible and quite effective to write a seven sentence marketing plan, as advocated by the master of guerrilla marketing, Jay Levinson. This kind of approach works especially well in new media, which is our area [...]

Having read ‘Permission Marketing’ a while ago, this video may help you develop a new perspective on marketing.

Enjoy.
- Ernest.

Ernest Media will be presenting at Marketing Industry Night on March 19, 2009.
This event will be held at  the University of Calgary as part of an initiative of the Alliances in Marketing club. Contact Michelle Landry at: aim@ucalgary.ca for more information.
I look forward to sharing ideas, insights and stories with students and those attendending.
- Ernest.