You must have heard the term by now and if you haven’t, here’s what it boils down to.

Way business is done has changed over the last 10 years more then it has through the 50 before it. One of the main reasons being the proliferation of Internet, with inundation of media choices coming in close second.

Consumers today have a myriad of media choices to choose from. Long gone are the days of mass marketing through radio, TV or newspapers. This new environment is forcing companies to diversify their marketing dollars across a number of mediums such as web, direct mail, online video and radio for example.

Integrated marketing is a strategy and planning process with which all marketing materials and media are tied together with a theme or a central, consistent message. It’s very important to have your brand represented in such a way as otherwise your customers would receive a fragmented, disjointed picture of your business which would create more harm then good.

We advise our clients to start the planning process as early as possible. Even if you already have a number of marketing materials built, it is never too late to regroup and adopt an integrated approach. That alone will improve your return on investment with marketing and may even lower your expenses.

- Ernest.