When building an integrated marketing strategy, it’s important to think about all the different media you may want to incorporate. Further to that, think about what senses your brand could extend to.
Traditional marketing limits your business to few choices. Break out of that box by thinking about your senses and how you could utilize them [...]

Ernest Barbaric, president of Ernest Media will be making a presentation on Low Budget Marketing at  Momentum Calgary on February 19th from 6PM to 8:30PM.
Today’s economy is putting pressure on small business owners to use their marketing and advertising dollars in the most effective way possible. This presentation will focus on free and low cost [...]

You must have heard the term by now and if you haven’t, here’s what it boils down to.
Way business is done has changed over the last 10 years more then it has through the 50 before it. One of the main reasons being the proliferation of Internet, with inundation of media choices coming in close [...]

Today’s marketplace demands that you have an online presence no matter what industry you are in. More often then not, a website is the first place your potential customers go. And there, in the midst of millions of pixels their first impressions are made.
We all know how important first impressions are, especially in business. Some [...]